Upper Hutt City Council Shop & Win Campaign
The Tailwind team has been hard at work the last few months developing, designing, and running this retail promotion for Upper Hutt City Council and My Upper Hutt. 💪🏻
The brief was to design a campaign that coincides with an exclusive Italian handbag exhibition at Whirinaki Whare Taonga and brings shoppers shop around the Wellington Region into the Upper Hutt CBD.
The end result is a vibrant and eye-catching campaign that makes participating retailers noticeable and engaging. A huge range of collateral was co-ordinated, designed, and delivered, including:
Retailer registration portal
Website with online entry form and shopping map
Prize pack photography and hero imagery
Physical entry form pads
Social media tiles
Print advertisements
Billboards
Posters
Freestanding 'counter talkers'
Radio scripts
Collateral delivery and replenishment
Entry form collection, collation and prize drawings
We've had a lot of fun with this one! 🎉 You can learn more at shopupperhutt.co.nz — shop local and win! 🛍
From concept to delivery, Tailwind can develop and run your next promotion.
