Securing a memorable brand identity for SecurityLogics

Mar 8

SecurityLogics, a Christchurch-based security startup, asked Tailwind to create an identity that felt both secure and friendly.

The business targets homeowners and businesses alike, and the current market is saturated with masculine, harsh and loud brand identities. We responded to the client's brief by steering away from sharp angles and agressive colours, opting instead for an approachable lower-case logotype and memorable gradient green/blue palette. The logomark combines a trust-generating badge shape and a tick mark – signalling that Security Logics gets the job done once and well.

We designed a modern website that showcases the business' qualifications and experience, boasting a gallery of previous work. A minimalist, user-friendly interface reflects the easy and worry-free experience that Security Logics aims to provide to customers.