Helium branding

We had the pleasure of creating a brand for new local financial planning business, Helium NZ

With a similar metaphor to ours, Helium is all about about raising/lifting your finances with less effort. We enjoyed designing a logo that describes this metaphor by playing with the 'He' scientific symbol for Helium. The branding sets itself apart from other local competitors who tend to have a more buttoned-up and formal approach. Helium aims to be friendly and accessible — money doesn't have to be intimidating.

If you know anyone working on a new business or an existing business that needs a Tailwind, talk to us today!