A new brand identity for Lower North Electrical

We thoroughly enjoyed this project to give local start-up Lower North Electrical a dynamic and unique identity. The result is a friendly and fresh look that establishes this new business as a force in the industry from day one.

The Tailwind team created a new logo, website, social media pages and more.

We were inspired by the company name which simultaneously says ‘down’ (lower) and ‘up’ (north) so we created a logo mark based on a stylised compass containing an electrified ‘N’ and the arrow pointing downward. We incorporated fun experimental typography for the wordmark that also plays with this same idea and allows each element to work well on their own and as a pair.

The logomark ('N') works particularly well as a pattern, which you'll spot on the website and in future designs that we're currently working on.

Branding

Website