New business launch package for Jason Medina Life Celebrant

Queenstown-based Jason Medina was preparing to launch his business as a life celebrant when he asked us to help him build a brand package that portrayed his passion and positive energy.

It was an absolute pleasure for us to create everything — from his brand identity to an informative website, email signature, brand stationery, and social media setup and design.

Those in search of a celebrant for their big day usually seek out a person who can make them feel comfortable and heard, especially for an event so close to their heart.

Our creative direction focuses on showing Jason’s care, enthusiasm and thoughtfulness throughout his messaging. For his website, this meant creating custom animated hearts and dynamic lines to demonstrate his metaphorical 'personal touch'. We also designed a pattern that blends tradition and modernity with a graphic interpretation of lace on a wedding dress, and stars and dotwork representing Jason's sparkling identity.