A transformative brand refresh for Above Focus

Above Focus is a roofing company based in Wellington that was in its first year of business when they approached us for a website design. We immediately evaluated their brand as undervaluing the quality of their workmanship and recommended that a website would perform much better with a brand refresh behind it.

So our task became: capture what makes Above Focus great, craft a memorable brand that tells this story, and apply this effectively across all of their channels and collateral.

See our detailed case study here to find out how we transformed a business from looking like ‘just another roofer in a van’ into a memorable top-shelf team of experts. Nothing about the actual business changed — they were always great! — now the world knows it from first impression.